{"id":1538,"date":"2024-04-04T12:47:17","date_gmt":"2024-04-04T12:47:17","guid":{"rendered":"https:\/\/amonoticias.com.br\/?p=1538"},"modified":"2024-05-28T17:18:19","modified_gmt":"2024-05-28T17:18:19","slug":"palestra-de-guilherme-dona-destaca-o-poder-das-narrativas-no-marketing-de-influencia","status":"publish","type":"post","link":"https:\/\/amonoticias.com.br\/?p=1538","title":{"rendered":"Palestra de Guilherme Don\u00e1 destaca o poder das narrativas no marketing de influ\u00eancia"},"content":{"rendered":"\n<p>Guilherme Don\u00e1, influencer reconhecido, compartilhou suas experi\u00eancias e estrat\u00e9gias no campo do marketing de influ\u00eancia durante uma palestra realizada na Universidade Anhembi Morumbi. O evento, que ocorreu na quarta-feira, 3\/4, na Biblioteca da unidade Mooca, ofereceu aos estudantes dos cursos de comunica\u00e7\u00e3o a oportunidade de entender melhor como construir imagens poderosas nas redes sociais atrav\u00e9s de narrativas eficazes.<\/p>\n\n\n\n<p>Don\u00e1 destacou a import\u00e2ncia de criar conex\u00f5es aut\u00eanticas com o p\u00fablico-alvo e desenvolver estrat\u00e9gias de engajamento significativas. Ele enfatizou que o marketing de influ\u00eancia n\u00e3o \u00e9 apenas uma ferramenta poderosa para as marcas, mas tamb\u00e9m uma habilidade essencial para os profissionais de comunica\u00e7\u00e3o do futuro.<\/p>\n\n\n\n<p>A palestra de Guilherme Don\u00e1 proporcionou aos participantes insights valiosos sobre o funcionamento do marketing de influ\u00eancia, destacando sua relev\u00e2ncia no cen\u00e1rio atual. Para os estudantes, foi uma oportunidade \u00fanica de aprender com um especialista e entender como essa estrat\u00e9gia pode moldar o futuro da comunica\u00e7\u00e3o.<\/p>\n\n\n<div  id=\"jtg-1539\" class=\"modula modula-gallery modula-creative-gallery\" data-config=\"{&quot;height&quot;:800,&quot;tabletHeight&quot;:800,&quot;mobileHeight&quot;:800,&quot;desktopHeight&quot;:800,&quot;enableTwitter&quot;:false,&quot;enableWhatsapp&quot;:false,&quot;enableFacebook&quot;:false,&quot;enablePinterest&quot;:false,&quot;enableLinkedin&quot;:false,&quot;enableEmail&quot;:false,&quot;randomFactor&quot;:0.5,&quot;type&quot;:&quot;creative-gallery&quot;,&quot;columns&quot;:12,&quot;gutter&quot;:10,&quot;mobileGutter&quot;:10,&quot;tabletGutter&quot;:10,&quot;desktopGutter&quot;:10,&quot;enableResponsive&quot;:&quot;0&quot;,&quot;tabletColumns&quot;:2,&quot;mobileColumns&quot;:1,&quot;lazyLoad&quot;:0,&quot;lightboxOpts&quot;:{&quot;animated&quot;:true,&quot;Thumbs&quot;:{&quot;type&quot;:&quot;modern&quot;,&quot;showOnStart&quot;:false},&quot;Toolbar&quot;:{&quot;display&quot;:{&quot;right&quot;:[&quot;close&quot;]},&quot;enabled&quot;:true},&quot;Carousel&quot;:{&quot;Panzoom&quot;:{&quot;touch&quot;:true},&quot;infinite&quot;:false},&quot;keyboard&quot;:{&quot;Escape&quot;:&quot;close&quot;,&quot;Delete&quot;:&quot;close&quot;,&quot;Backspace&quot;:&quot;close&quot;,&quot;PageUp&quot;:&quot;next&quot;,&quot;PageDown&quot;:&quot;prev&quot;,&quot;ArrowUp&quot;:&quot;prev&quot;,&quot;ArrowDown&quot;:&quot;next&quot;,&quot;ArrowRight&quot;:&quot;next&quot;,&quot;ArrowLeft&quot;:&quot;prev&quot;},&quot;wheel&quot;:&quot;slide&quot;,&quot;touch&quot;:true,&quot;backdropClick&quot;:&quot;close&quot;,&quot;l10n&quot;:{&quot;CLOSE&quot;:&quot;Fechar&quot;,&quot;NEXT&quot;:&quot;Pr\\u00f3ximo&quot;,&quot;PREV&quot;:&quot;Anterior&quot;,&quot;Error&quot;:&quot;N\\u00e3o foi poss\\u00edvel carregar o conte\\u00fado solicitado. Tente novamente mais tarde.&quot;,&quot;PLAY_START&quot;:&quot;Iniciar apresenta\\u00e7\\u00e3o de slides&quot;,&quot;PLAY_STOP&quot;:&quot;Pausar apresenta\\u00e7\\u00e3o de slides&quot;,&quot;FULL_SCREEN&quot;:&quot;Tela cheia&quot;,&quot;THUMBS&quot;:&quot;Miniaturas&quot;,&quot;DOWNLOAD&quot;:&quot;Baixar&quot;,&quot;SHARE&quot;:&quot;Compartilhar&quot;,&quot;ZOOM&quot;:&quot;Ampliar&quot;,&quot;EMAIL&quot;:&quot;Here is the link to the image : %%image_link%% and this is the link to the gallery : %%gallery_link%%&quot;,&quot;MODAL&quot;:&quot;Voc\\u00ea pode dispensar este conte\\u00fado com a tecla ESC&quot;,&quot;ERROR&quot;:&quot;Algo deu errado, tente novamente mais tarde&quot;,&quot;IMAGE_ERROR&quot;:&quot;Imagem n\\u00e3o encontrada&quot;,&quot;ELEMENT_NOT_FOUND&quot;:&quot;Elemento HTML n\\u00e3o encontrado&quot;,&quot;AJAX_NOT_FOUND&quot;:&quot;Erro ao carregar AJAX: N\\u00e3o encontrado&quot;,&quot;AJAX_FORBIDDEN&quot;:&quot;Erro ao carregar AJAX: N\\u00e3o autorizado&quot;,&quot;IFRAME_ERROR&quot;:&quot;Erro ao carregar a p\\u00e1gina&quot;,&quot;TOGGLE_ZOOM&quot;:&quot;Alternar n\\u00edvel de zoom&quot;,&quot;TOGGLE_THUMBS&quot;:&quot;Alternar miniaturas&quot;,&quot;TOGGLE_SLIDESHOW&quot;:&quot;Alternar exibi\\u00e7\\u00e3o de slides&quot;,&quot;TOGGLE_FULLSCREEN&quot;:&quot;Alternar modo de tela cheia&quot;},&quot;Images&quot;:{&quot;Panzoom&quot;:{&quot;maxScale&quot;:2}},&quot;mainClass&quot;:&quot;modula-fancybox-container modula-lightbox-jtg-1539&quot;,&quot;Html&quot;:{&quot;videoAutoplay&quot;:0,&quot;videoTpl&quot;:&quot;&lt;video class=\\&quot;fancybox__html5video\\&quot; controls muted playsinline controlsList controlsList=\\&quot;nodownload\\&quot; poster=\\&quot;{{poster}}\\&quot; src=\\&quot;{{src}}\\&quot; type=\\&quot;{{format}}\\&quot; &gt;  Sorry, your browser doesn&#039;t support embedded videos, &lt;a href=\\&quot;{{src}}\\&quot;&gt; download &lt;\\\/a&gt; and watch with your favorite video player! &lt;\\\/video&gt;&quot;}},&quot;inView&quot;:false,&quot;email_subject&quot;:&quot;Check out this awesome image !!&quot;,&quot;email_message&quot;:&quot;Here is the link to the image : %%image_link%% and this is the link to the gallery : %%gallery_link%%&quot;,&quot;lightbox&quot;:&quot;fancybox&quot;,&quot;lightbox_devices&quot;:&quot;both&quot;}\">\n\n\t\n\t<div  class=\"modula-items\">\n\t\t<div class=\"modula-item effect-pufrobo\" >\n\t<div class=\"modula-item-overlay\"><\/div>\n\n\t<div class=\"modula-item-content\">\n\n\t\t<a data-image-id=\"1542\" role=\"button\" tabindex=\"0\" rel=\"jtg-1539\" data-caption=\"\" aria-label=\"Abrir imagem no lightbox\" class=\"tile-inner modula-item-link\"><\/a><img loading=\"lazy\" decoding=\"async\" class=\"pic wp-image-1542\"  data-valign=\"middle\" data-halign=\"center\" alt=\"\" data-full=\"https:\/\/amonoticias.com.br\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-03-at-20.10.13.jpeg\" title=\"WhatsApp Image 2024-04-03 at 20.10.13\" 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srcset=\"https:\/\/amonoticias.com.br\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-03-at-20.10.11.jpeg 1280w, https:\/\/amonoticias.com.br\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-03-at-20.10.11-300x169.jpeg 300w, https:\/\/amonoticias.com.br\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-03-at-20.10.11-1024x576.jpeg 1024w, https:\/\/amonoticias.com.br\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-03-at-20.10.11-768x432.jpeg 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t<div class=\"figc no-description\">\n\t\t\t<div class=\"figc-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div><div class=\"modula-item effect-pufrobo\" >\n\t<div class=\"modula-item-overlay\"><\/div>\n\n\t<div class=\"modula-item-content\">\n\n\t\t<a data-image-id=\"1544\" role=\"button\" tabindex=\"0\" rel=\"jtg-1539\" data-caption=\"\" aria-label=\"Abrir imagem no lightbox\" class=\"tile-inner modula-item-link\"><\/a><img 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https:\/\/amonoticias.com.br\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-03-at-20.10.10-768x960.jpeg 768w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/>\n\t\t<div class=\"figc no-description\">\n\t\t\t<div class=\"figc-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div><div class=\"modula-item effect-pufrobo\" >\n\t<div class=\"modula-item-overlay\"><\/div>\n\n\t<div class=\"modula-item-content\">\n\n\t\t<a data-image-id=\"1545\" role=\"button\" tabindex=\"0\" rel=\"jtg-1539\" data-caption=\"\" aria-label=\"Abrir imagem no lightbox\" class=\"tile-inner modula-item-link\"><\/a><img loading=\"lazy\" decoding=\"async\" class=\"pic wp-image-1545\"  data-valign=\"middle\" data-halign=\"center\" alt=\"\" data-full=\"https:\/\/amonoticias.com.br\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-03-at-20.10.10-1.jpeg\" title=\"WhatsApp Image 2024-04-03 at 20.10.10 (1)\" crop=\"\" width=\"240\" height=\"300\" 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1280w, https:\/\/amonoticias.com.br\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-03-at-20.10.11-1-1-300x169.jpeg 300w, https:\/\/amonoticias.com.br\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-03-at-20.10.11-1-1-1024x576.jpeg 1024w, https:\/\/amonoticias.com.br\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-03-at-20.10.11-1-1-768x432.jpeg 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t<div class=\"figc no-description\">\n\t\t\t<div class=\"figc-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div><div class=\"modula-item effect-pufrobo\" >\n\t<div class=\"modula-item-overlay\"><\/div>\n\n\t<div class=\"modula-item-content\">\n\n\t\t<a data-image-id=\"1547\" role=\"button\" tabindex=\"0\" rel=\"jtg-1539\" data-caption=\"\" aria-label=\"Abrir imagem no lightbox\" class=\"tile-inner modula-item-link\"><\/a><img loading=\"lazy\" decoding=\"async\" class=\"pic wp-image-1547\"  data-valign=\"middle\" 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sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/>\n\t\t<div class=\"figc no-description\">\n\t\t\t<div class=\"figc-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div><div class=\"modula-item effect-pufrobo\" >\n\t<div class=\"modula-item-overlay\"><\/div>\n\n\t<div class=\"modula-item-content\">\n\n\t\t<a data-image-id=\"1548\" role=\"button\" tabindex=\"0\" rel=\"jtg-1539\" data-caption=\"\" aria-label=\"Abrir imagem no lightbox\" class=\"tile-inner modula-item-link\"><\/a><img loading=\"lazy\" decoding=\"async\" class=\"pic wp-image-1548\"  data-valign=\"middle\" data-halign=\"center\" alt=\"\" data-full=\"https:\/\/amonoticias.com.br\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-03-at-20.10.12.jpeg\" title=\"WhatsApp Image 2024-04-03 at 20.10.12\" crop=\"\" width=\"240\" height=\"300\" src=\"https:\/\/amonoticias.com.br\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-03-at-20.10.12-240x300.jpeg\" data-src=\"https:\/\/amonoticias.com.br\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-03-at-20.10.12-240x300.jpeg\" data-caption=\"\" srcset=\"https:\/\/amonoticias.com.br\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-03-at-20.10.12.jpeg 1024w, https:\/\/amonoticias.com.br\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-03-at-20.10.12-240x300.jpeg 240w, https:\/\/amonoticias.com.br\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-03-at-20.10.12-819x1024.jpeg 819w, https:\/\/amonoticias.com.br\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-03-at-20.10.12-768x960.jpeg 768w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/>\n\t\t<div class=\"figc no-description\">\n\t\t\t<div class=\"figc-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div><div class=\"modula-item effect-pufrobo\" >\n\t<div class=\"modula-item-overlay\"><\/div>\n\n\t<div class=\"modula-item-content\">\n\n\t\t<a data-image-id=\"1549\" role=\"button\" tabindex=\"0\" rel=\"jtg-1539\" data-caption=\"\" aria-label=\"Abrir imagem no lightbox\" class=\"tile-inner modula-item-link\"><\/a><img loading=\"lazy\" decoding=\"async\" class=\"pic wp-image-1549\"  data-valign=\"middle\" data-halign=\"center\" alt=\"\" data-full=\"https:\/\/amonoticias.com.br\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-03-at-20.10.12-1.jpeg\" title=\"WhatsApp Image 2024-04-03 at 20.10.12 (1)\" crop=\"\" width=\"300\" height=\"240\" src=\"https:\/\/amonoticias.com.br\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-03-at-20.10.12-1-300x240.jpeg\" data-src=\"https:\/\/amonoticias.com.br\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-03-at-20.10.12-1-300x240.jpeg\" data-caption=\"\" srcset=\"https:\/\/amonoticias.com.br\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-03-at-20.10.12-1.jpeg 1280w, https:\/\/amonoticias.com.br\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-03-at-20.10.12-1-300x240.jpeg 300w, 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realizada na Universidade Anhembi Morumbi. 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